MINI-CASE STUDIES

Brief stories about what we do, how we do it, and who we’ve done it for.

CROSSOVER

Global Testimonial Series

Crossover had a problem: they seemed like a complete scam. No one in Sri Lanka (or anywhere else) believed that a 100% remote, full-time job could possibly pay $50+ USD/hr. Qualified candidates were dropping outof the pipeline because they just didn’t believe the jobs were real.

So Epipheo brought us in to produce and direct testimonial films that would make it believable.

Over two years, we produced 2 - 3 films a month, hiring local crews across four continents to capture the real stories of real employees whose lives were changed.

Our stories made Crossover not only feel real, but like something you could believe in.

incubator kitchen collective

brand/manifesto film

Years of operational grind had left IKC's story unclear - even to their own leadership. They couldn't articulate their real purpose or differentiate themselves from other food incubators.

We partnered with their team to uncover and shape their core narrative, then produced a brand film that crystalized their mission. Alongside this film, we delivered a full package: b-roll library, photography, and clips primed for social media usage even after our engagement ended.

When leadership saw the final cut, they cried. Not from sentiment — from recognition. For the first time, they saw their own story reflected back clearly. The film has since anchored sponsor conversations, partner outreach, and member recruitment.

GRIN

Case study series

Grin, a teleorthodontic platform, was pivoting: from marketing to individual orthodontists to targeting enterprise groups. New audience and a new value proposition meant new stories were needed.

With one production day and a two-person crew, we captured five hero videos, six individual customer stories, and nine social cutdowns — all branded for both Grin and their host practice. Plus a library of b-roll, images, and soundbites for future use.

A whole campaign content system strategically developed by pursuing real-world impact stories.

time out market

Edutainment content

Time Out Market wanted to build buzz around their Chefs On Tour event series and create content that would drive ticket sales for future installments.

They didn't want a promo. They wanted something people would actually watch.

Taking inspiration from Netflix-style food docs, we followed Chef Reif as he traveled to New York and Chicago, cooking alongside local chefs and exploring the exchange of ideas across kitchens.

The result: our episode outperformed the rest of the series by a wide margin (2,000+ views vs. under 1,000 for other installments).

While this might seem more B2C, we believe that B2B buyers increasingly want entertainment - not just explanation - from their marketing.